Satisfy your Audience

More advanced outreach and web interconnectivity is deployed in this stage. Content marketing and syndication utilizing both written forms of communication, such as articles, press releases and eBooks as well as visual multi-media such as videos, webcasts, podcasts and interactive apps are the tactical tools used in this step. Establishing a corporate blog is a natural part of this stage and creating presence and active engagement in all social media platforms puts you in touch with your audience wherever they connect to your topic or brand.