Can you hear me now? If you’re a social media marketer, the answer should be a resounding “yes.” Social media monitoring—listening to what users are saying about your business and the issues that affect it on social media—is an important … Continue reading
6 Steps to Impress Your Boss with Social Media
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You’ve passed through interviews with flying colors by promising big things for your new company’s social channels. You’re feeling really good. Fast forward a few weeks. The job offer afterglow is gone and it’s day one in your new role … Continue reading
The Right Brain vs. Left Brain of Marketers
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Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while … Continue reading
How to Integrate Social Media and Blogging from The Art of Social Media
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Ideas that spread, win. ~Seth Godin A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining … Continue reading
How to Fuel Your YouTube Video Marketing
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Unless you’ve been living under a rock for a year, you know that video has never been as important as it is in 2016. While Facebook’s video capabilities and Snapchat have both seen huge growth recently and are definitely offering some … Continue reading
How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
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As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event, and so on. Different initiatives also … Continue reading
5 Ways to Step Up Your Social Selling Game
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Selling on social media is no longer the big mystery it used to be. In fact, it’s one of the“rising stars” in the sales industry. If you’ve cracked the code of social selling, you’re off to the races, experiencing big sales … Continue reading
7 Simple Steps for a Solid SEO Strategy
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Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not … Continue reading
The Top 3 Ways to Use User-Generated Content in Ecommerce
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Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Shoppers sometimes hesitate to … Continue reading
6 Ways to Make Social Measurable
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Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. But how can … Continue reading