Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss... https://t.co/UafBvFfEmo
Social Media Marketing (SMM)
Social Media Marketing has become an important part of most online marketing campaigns here at Ayadipro. Its popularity has grown considerably the past few years creating a huge marketing opportunity for those who take advantage of this new form of advertising. It’s amazing how many benefits some companies receive from social media, but we caution those considering it as part of their marketing strategy to learn how to use it effectively so that they can avoid the major pitfalls. For those who understand social media, it can be a powerful tool for both gaining and retaining clients, but at the same time, improper use can lead to dismal results and wasted money.
Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in business technology decision-making continue to evolve.
Three years of survey results reveal that social media and online communities have become permanent fixtures in the business technology buyer's portfolio of information sources. This opens up a variety of opportunities for the tech marketer to create social strategies that directly affect business outcomes. Strong adoption rates, better tools, and accelerating tech market growth create the perfect storm for tech marketers, who are now in an excellent position to gain a competitive advantage by differentiating their social media strategies based on customer roles and engagement preferences.
There are several reasons to include social media in a company’s marketing strategy, but amazingly, the most important reasons are almost always overlooked. This can be harmful to a business as it often leads to improper implementation and misguided strategies. This eventually leaves those using social media wondering why they ever started. For this reason, it’s important that those individuals considering social media as a marketing strategy first consult with a professional to see if social media marketing would be a good fit for their business. Although social media is the preferred marketing channel for most consumers, it’s not right for every business.
The 5 Biggest Misconceptions About Social Media
- Social Media is your brand’s marketing strategy Social Media is absolutely an amazing tool but by definition a tool is “a device that can be used to produce or achieve something”, the means to an end. In this case social media is a tool that compliments your other marketing strategy tools. It is there to help you communicate with your followers in “real time” and it is there to amplify your message. It is not your marketing strategy; it can’t and shouldn’t act alone.
- Social Media marketing just means stting up Facebbok Page Social media actually extends far beyond Facebook. It’s true. Other social media venues include blogs, forums, and social bookmark communities just to name a few. Facebook is just a part of social media.
- Likes are everything The “like”/follower craze is out there to get you. There is a serious misconception that a page that has more likes is much better than the other. That is simply untrue…we need to consider first of all the quality of the like, the type of company the page represent (B2B or B2c), it’s size and its existing customer base. A good page should be measured by its activity, relevancy of it content, its dynamics and engagement.
- Social Media Marketing is all done onlne We’ve found that social media campaigns often require traditional advertising to build popularity. Yes we said it: “traditional advertising.” That phrase hasn’t completely left our vocabulary. Traditional advertising is still effective and can significantly impact the success of a social media campaign with very little effort or cost.
- Certain industries don’t need to use social media Everything and everyone is online these days and it is not going to change but rather grow even more. Taking that into consideration why wouldn’t any company want to be where everyone, including competitors and potential clients, are spending most of their waking hours?! People think of something and Google it, anything! So why wouldn’t you want to be there when they Google something related to your industry? And if you choose to be there than offer them a space to ask questions, interact, get to know your brand a little better – show them your social side.
- Social media is free It is only part true. Social media is free in the sense that it cost you nothing to join and open accounts but that doesn’t mean that you are using social media. Establishing a strong and effective social media presence is not free. You either need to hire an expert to help your company navigate through this social media jungle, or you need to spend long hours to become one yourself. You can’t do everything yourself! I mean you can try but most likely you will not get the best results possible. I assume you don’t do your own company’s taxes or represent your company in legal matters, right? You hire professionals. You need social media experts to: - Build your page and profile in the most affective and consistent with your brand matter - Create and lead strategic engagement plan - Come up with, update and share unique and engaging content - Interact with your customers - Monitor all aspects of your social media efforts All this takes time and time is money, it’s also labor and labor costs, however, this cost is worth it. Social media marketing costs are still much lower compared with PR and marketing costs and they are there for you on a daily basis.
- you can become big on social media in a short amount of time Nothing of quality was built in a day – look at Rome… There are always exceptions to the rule, a well established brand can open a social profile and have huge success in weeks but as a SMB or a Startup you need to be patient and let your fan base grow slowly and steadily as you give them more reasons to follow and those fans are more likely to give you loyalty in return.